Product Review websites abound on the net, but they're far from all being equal in regards to honesty and integrity. Many product review sites seem to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, for them to earn money via affiliate links https://allhewants.com.
Here really are a few ways to assess if a niche site and its owner(s) are only inside for the cash, or if they provide honest truly neutral, consumer-oriented product critiques:
1. Who Runs the Site? A real review site can have an About/Bio/or Info page that details who owns your website (and oftentimes why they started it.) A lot of sites that claim to be 'product review' sites are very run by affiliates posing as "honest" reviewers, when in fact their sole intent would be to only recommend every product they write about https://artofbeautyproducts.com.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This is a critical factor for review integrity. Just like scientific studies, there's a strong proclivity towards favorable bias of a product if the reviewer did not buy it himself. The fact a reviewer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay objective throughout the course of the review https://natureprovides.com.
3. Does the Website Review an Array of Products or Only One? A niche site that reviews many different products is more apt to be neutral and a genuine review site than the usual site where just a single product is reviewed. Why would someone visit the problem of building a niche site for only one product and then give it a poor review? Of course the review is likely to be positive (although sometimes they might throw in a poor comment or two to give the look to be impartial.)
Single-product-sites are well-liked by affiliate marketers as the search engines give strong weight to using keywords in the domain name (url title.) So if the product being reviewed is 'Acme List Building Secrets', then using a domain of 'AcmeListBuildingSecretsReview' will most likely give that site a greater position in the search engines https://www.turfonemfg.com.
4. Do the Reviewers Have Only Positive Items to Say about the Products They Review? A truly neutral product review site can have both positive and negative reviews. If all the reviews on a niche site are glowing, and every product is endorsed, then there's a great bet that the reviewer is serving their own interests instead of these of the consumer.
5. Does the Review Headline Utilize the Word 'Scam'? This is a classic tactic employed by many unscrupulous reviewers to work with keywords in the title in addition to to give the look of shoring up the trust factor. A sample headline might read, "Is Acme List Building Secrets a Scam?" - because it utilizes the keyword phrase in the title, in addition to that phrase will mirror what people type in the search box when they've questions of a product.
